據(jù)央視財(cái)經(jīng)報(bào)道，近日記者接到不少農(nóng)民的反映，他們?cè)诰W(wǎng)上遭遇了一批假冒的農(nóng)技專(zhuān)家，坑農(nóng)害農(nóng)的騙局正在發(fā)生！

記者以“農(nóng)業(yè)”作為關(guān)鍵詞在各大短視頻平臺(tái)進(jìn)行搜索，發(fā)現(xiàn)不少所謂“農(nóng)業(yè)主播”“助農(nóng)專(zhuān)家”的短視頻。

Farmers have reported encountering fake agronomists online who deceive them through dishonest agricultural guidance. A journalist searched major short-video platforms using "agriculture" as a keyword, uncovering numerous accounts posing as "agricultural hosts" or "farming assistance experts". These profiles typically claim affiliations with "agricultural universities" or decades of industry experience while offering "free farming advice".

進(jìn)入這些主播賬號(hào)的主頁(yè)，幾乎每人的簡(jiǎn)介中都寫(xiě)著“農(nóng)業(yè)大學(xué)”“從事農(nóng)業(yè)行業(yè)十年，甚至幾十年”“免費(fèi)提供農(nóng)業(yè)指導(dǎo)”“助力三農(nóng)”的內(nèi)容。

除了這些實(shí)踐型的農(nóng)業(yè)主播，還有身著白大褂坐在研究院的“專(zhuān)家型”農(nóng)業(yè)主播，在短視頻平臺(tái)上為大家講解農(nóng)業(yè)知識(shí)。

一位賬號(hào)名為“史老師說(shuō)農(nóng)業(yè)”的“專(zhuān)家”主播，擁有12.9萬(wàn)粉絲，每個(gè)視頻史老師都身穿印有“農(nóng)業(yè)研究所”字樣的白大褂，站在農(nóng)藥架子前，戴著眼鏡，針對(duì)一個(gè)個(gè)農(nóng)業(yè)知識(shí)侃侃而談。

這位史老師在講解了農(nóng)業(yè)知識(shí)后，都會(huì)推薦各種農(nóng)資產(chǎn)品，他推薦的產(chǎn)品還有不少“農(nóng)業(yè)達(dá)人”一起推薦。

Some hosts present themselves as academic experts, wearing lab coats in research settings. One such account, Mr Shi Talks Agriculture, has 129,000 followers. In videos, Shi wears a coat labeled Agricultural Research Institute, stands before pesticide shelves, and recommends agricultural products after explaining farming techniques — endorsements often echoed by other "agricultural influencers".

記者在各大短視頻平臺(tái)陸續(xù)搜索到上百個(gè)“農(nóng)業(yè)專(zhuān)家達(dá)人”的賬號(hào)，發(fā)現(xiàn)他們雖然身份五花八門(mén)，但是其中相當(dāng)一部分賬號(hào)的頭像和名稱(chēng)上都標(biāo)注著“祥禾農(nóng)業(yè)”四個(gè)字，十分醒目。

這些“專(zhuān)家達(dá)人”櫥窗中推薦的產(chǎn)品，大多掛在一家名為“祥禾農(nóng)資總店”的店鋪中。

記者來(lái)到“祥禾農(nóng)資總店”登記的地址，發(fā)現(xiàn)這家農(nóng)資店大門(mén)緊鎖，透過(guò)窗戶(hù)往里看，屋內(nèi)布滿(mǎn)灰塵，雜物隨意堆放。

旁邊超市老板告訴記者，這里就沒(méi)有人來(lái)過(guò)，只是掛了個(gè)牌。

Many accounts feature the prominent label Xianghe Agriculture. Products promoted by these "experts" are linked to a store named Xianghe Agricultural Supplies Headquarters, which an investigation has revealed to be a locked, dust-covered vacant storefront. A neighboring shop owner confirmed the site has never been in operation.

通過(guò)記者的調(diào)查發(fā)現(xiàn)，同樣以“祥禾農(nóng)業(yè)”為頭像標(biāo)識(shí)，并且虛假宣傳銷(xiāo)售“科沃華花生膨大粒粒飽”的抖音賬號(hào)“史老師說(shuō)農(nóng)業(yè)”，出鏡者竟然和另一個(gè)名為“河南維歐主持培訓(xùn)”的賬號(hào)出鏡者是同一個(gè)人。

在這個(gè)賬號(hào)里，“說(shuō)農(nóng)業(yè)的史老師”搖身一變“帽子哥”，成為一名專(zhuān)業(yè)主持培訓(xùn)老師，點(diǎn)進(jìn)賬號(hào)主頁(yè)，可以看到簡(jiǎn)介明確寫(xiě)著“帽子哥25年主持口才教學(xué)經(jīng)驗(yàn)、弟子700+學(xué)員上萬(wàn)”。

Further scrutiny exposed that the host of Mr Shi Talks Agriculture is the same person appearing in Henan Weiou Host Training, where Shi claims 25 years of hosting training experience.

記者來(lái)到位于河南省鄭州市的河南維歐文化傳媒有限公司，在這里見(jiàn)到了“史老師”。史老師表示，祥禾農(nóng)業(yè)是以簽約、孵化農(nóng)業(yè)達(dá)人，從而達(dá)到銷(xiāo)售農(nóng)資目的的農(nóng)業(yè)電商團(tuán)隊(duì)，而自己就是祥禾農(nóng)業(yè)團(tuán)隊(duì)的創(chuàng)始人之一。

據(jù)這位史老師介紹，通過(guò)團(tuán)隊(duì)的運(yùn)營(yíng)，每個(gè)賬號(hào)的變現(xiàn)能力都很高。

當(dāng)記者詢(xún)問(wèn)農(nóng)業(yè)研究所與祥禾農(nóng)業(yè)的關(guān)系時(shí)，史老師表示，一切都是假的，都是表演。

史老師坦言，不僅“史老師說(shuō)農(nóng)業(yè)”這一個(gè)農(nóng)業(yè)專(zhuān)家賬號(hào)，祥禾農(nóng)業(yè)的1000多個(gè)賬號(hào)，實(shí)際出鏡、運(yùn)營(yíng)的工作人員都沒(méi)有任何農(nóng)業(yè)教育背景，甚至大多數(shù)人完全不懂農(nóng)業(yè)知識(shí)。

祥禾農(nóng)業(yè)電商團(tuán)隊(duì)的負(fù)責(zé)人表示，談到祥禾農(nóng)業(yè)旗下的“專(zhuān)家達(dá)人”們，負(fù)責(zé)人同樣坦言，無(wú)論是研究院專(zhuān)家還是農(nóng)大學(xué)生，這些身份都是虛假的。是否了解農(nóng)業(yè)知識(shí)不重要，帶貨掙錢(qián)才是唯一目的。

At Zhengzhou, Henan province, Shi admitted that Xianghe Agriculture is an e-commerce team that signs and incubates influencers to sell agricultural supplies. Shi co-founded the operation and revealed that none of Xianghe's 1,000+ hosts possess agronomy backgrounds; most know nothing about farming. The team's leader confirmed identities — including "research experts" and "agricultural students" — are fabricated, stressing that profit, not agricultural knowledge, drives their activities.

這一消息曝光后，引發(fā)全網(wǎng)熱議。不少網(wǎng)友痛批這種行為“吃相難看”“沒(méi)有良心”......

來(lái)源：中國(guó)青年報(bào) 央視財(cái)經(jīng) 杭州日?qǐng)?bào) 網(wǎng)友評(píng)論等

China Daily精讀計(jì)劃

每天20分鐘，英語(yǔ)全面提升！